Pate International : Wine Label Design : Wine Package Design
Pate International Designers Susan Pate and Chloe Pate


Pate International is a San Francisco based creative design company that specializes in brand development and creating innovative packaging, product design, collateral and marketing materials for the wine and spirits industry.


· identity

· brand development

· product design

· package design

· environmental design

· signage

· print

· web

· photography

· consulting


Susan Roach Pate is the proprietor and creative director of Pate International. Her prolific career took off after winning a design competition sponsored by Moet-Hennessy which turned into a twenty year working relationship developing all of Domaine Chandon’s graphics. The affiliation with Moet-Hennessy lead to the Opus One package design job for Baron Philippe de Rothschild and Robert Mondavi. She continued to work with Robert Mondavi, designing virtually everything for Robert Mondavi Winery and its many sub-brands. For Mondavi’s joint venture with Marchesi de’ Frescobaldi, she created the Luce wine package. The bestselling book, The House of Mondavi, chronicles the importance of her role in the development of these legendary brands.

Pate International earned global recognition in the wine industry, but has always maintained strong roots in California, working with sole proprietorships and corporate giants. Pate International has designed all of the branding and packaging for Bill Harlan’s cult wines, including Harlan Estate, BOND, Mascot, The Napa Valley Reserve and the newly released PROMONTORY. Recent successful campaigns have been launched for Diageo Chateaux and Estates, Jackson Family Wines, The PlumpJack Group and Campari’s SKYY Vodka. In addition to its wine and spirits clients, Pate International has also worked with numerous high-end hospitality entities, including The Ritz Carlton, Northstar Ski Resort and the Silverado Country Club.

In 2009 Pate International expanded its capabilities to include product design with their creation of Apple Park, an eco-friendly children’s company. In addition to the branding, Pate International designed all of the products including toys, backpacks, books, towels and clothing. Apple Park’s toy factory was the first in China to be certified organic and their award winning products are sold internationally in high-end stores. They successfully launched a secondary brand, Organic Farm Buddies by Apple Park, in 2012 which can be found in Whole Foods nationwide.